Number of TV households in the U.S. 2000-2024
pay TV penetration rate in the U.S. was pegged at 64 percent in 2023, marking a drop of over 10 percentage points in just five years.
According to estimates, there were 125 million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the